2018, March 7th
by Maddy Osman
Content marketing is a hot buzzword in digital marketing, and for good reason.
A big reason for its popularity has to do with its effectiveness in driving traffic and its ability to establish a person or company’s industry expertise through education. It allows publishers to establish trust through the act of giving information away for free, which can lead them down a sales funnel to a purchase even if your content doesn’t explicitly promote anything.
This kind of implicit marketing is important because millennials (and Gen Z-ers), which make up a majority of today’s purchasers, have shown that they’re averse to ads.
If you want to dive into content marketing and your site’s potential, this guide is all you need. Let’s get started!
by Ash Rao
Agonizing over your number of likes on Facebook and Instagram, or itching to get more followers on Twitter and LinkedIn? Don’t blame yourself. Tech leaders have finally begun to admit lately what the rest of us already know: Social platforms are built to be addictive.
Of course, that doesn’t make social media an unalloyed evil. Many of us depend on Facebook, Twitter, and LinkedIn not just to stay in touch with our friends, but in order to do our jobs and advance our careers. So even though social media may be affecting you negatively–whether through a barrage of distractions or social comparisons that can dent your own self-esteem–quitting cold turkey still might not be the best option. Try setting a few boundaries like these instead.
by Scott Oldford
Online marketing has changed a lot over the last few years. The paradigm has shifted, and what worked for you last year won’t work for you this year. What got you to this point won’t get you to where you want to be, and your job as an entrepreneur is to keep up with this change.
Related: 4 Ways to Market Your Business for Free
The leads you bring in and the customers you attract are the lifeblood of your business, and it’s no longer enough to create a single marketing funnel and expect a return on your investment.
Today, your ability to create leads comes down to building trust and intimacy with those who need you the most, and to then convince them you’re the most relevant choice. You need to become omnipresent and top of mind, and you can do this by paying close attention to these six digital marketing trends.
by Marla Tabaka
There comes a point in nearly everyone’s life when it’s time to hit the reset button. There are those events that call for a total transformation, involving a big mindset shift and a change in health, career, spirituality, relationships, and/or lifestyle. Or, sometimes a partial reset or reinvention is in order, which may be one, or a combination of any of the above.
The wonderful thing about proactively reinventing yourself is that it could serve to prevent the unnecessary and very uncomfortable need for reactive measures. Now is a good time to consider whether or not there are things going on that call for a big change in your life or business.
I have four examples of reinvention, what led to it, and how it was executed in the life of these business coaching clients, as well as my own. These may serve to broaden your thought process. See if any of them hit close to home.
by Kimanzi Constable
You’ve seen the ads on social media. The photos and videos of the “laptop lifestyle.” You’ve seen posts from fellow entrepreneurs showing their cars, houses and fancy offices. You’re excited to finally quit your day job and work from the comfort of your home. The thought of taking control of your time, and how you spend your days, is a dream come true. You say goodbye to your coworkers on your last day of “work” and wake up the next day free. You start fresh knowing that your office is 10 feet from your bed.
While it may feel like you’re about to enter the most productive period in your life, there’s something you need to consider. Working from home allows you control, but with that control means your results are tied to your work ethic. You have been used to having someone tell you how to spend your “working” hours. When you punched the clock, you had clear expectations for what you would accomplish during that day. When you work from home, no one is telling you what to do. That means you are responsible for your time — for maybe the first time in your life.