2018, February 22nd


6 Tips for Writing Successful Marketing Content

by Casey Crane

But not all content is the same. As a Copywriter and Content Manager at Bluleadz, my job varies from day to day depending on the needs of each client. Sometimes clients want daily or weekly blog posts; other times, I find myself writing premium content for tip sheets, whitepapers, or even eBooks.

In between projects, I try to stay up to date with recent industry-related news, research short- and long-tail keywords for inclusion in website and blog content, and try to come up with new content ideas or fresh takes on old successful content.

Balancing these tasks, along with trying to learn about clients whose businesses span a range of industries and service types, can be a challenge. This is particularly the case when I’m also trying to get up-to-speed when taking on new clients.

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11 Social Media Ideas from the Fashion Industry Everyone Should Try

by Xenia Volynchuk

Fashion industry is one of most demanding — consumers crave innovation, inspiration, beauty and more. And you have no option, but to deliver on their expectations. Let’s have a look at the social media best practices from high-street to luxury fashion brands, as well as fashion influencers. Given that they deal with an audience that has sophisticated taste and a habit of harsh judging on a daily basis, you definitely would benefit from taking some of their tactics on board, no matter which industry you are in. You’ll learn to find ideas for unique content, produce pieces that result in tons of likes, comments, or retweets, and get tips for growing your audience.

1. From love to hate — evoke the full spectrum of emotions
My first tip would be to create content that evokes the full spectrum of emotions, and may even be meme-worthy. Since Facebook ranks hearts, wows and other emotions higher than default likes, it makes sense to put extra thought into creating somehow controversial content. Here’s an example from Louis Vuitton.

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A Comprehensive Website Planning Guide (Part 1)

by Ali Hyatt

As a veteran designer, developer and project manager on more sites than I can count, I’ve identified a common problem with many web projects: failure to plan. As the same issues come up repeatedly in my work, I’ve written this guide in order to help our clients, other designers, businesses and organizations plan and realize successful websites.

Who This Guide Is For Link
Written in relatively non-technical language, this guide provides a broad overview of the process of developing a website, from the initial needs assessment through site launch, maintenance and follow up. It is appropriate for:

Small and medium-size businesses;
Web designers, developers, and design/development firms.

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How to Improve Your Self-Esteem: 12 Powerful Tips

by Henrik Edberg

Nothing is more important than how you feel and think about yourself.

A high opinion about yourself and who you are and what you do and basically a love for yourself is also one of the things that people often miss or have too little of in today’s society.

I read about it in newspapers every month.

I see it every week based on how many of my readers that join my Self-Esteem Course. It is – close to 2 years after I launched it – still my most popular course.

I see it in my inbox almost every day as people share their challenges with me.


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How To Become A Distraction Free Blogger

by Donna Merrill

If you’ve never thought of how to become a distraction free blogger, then you may wonder how some people seem to get so much done, while others struggle to accomplish very little.

I know I’ve been there.

I’ve worked so hard on something and maybe taken weeks or even months to get it done.

Then I see somebody else do the same thing 5 times in a month!

How does that even happen?

Distraction is the stuff that happens all around you, taking your attention away from your immediate task.

You sit down to write a blog post and hear the phone ring or get an instant notification pop-up on your screen.

Then you think of something you forgot to do last night.

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Topics: Social Media, Headway Daily Digest, Content Creation, Marketing, Entrepreneurship, Coaching Business

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