2018, February 23rd
by Jeff Bullas
It was a paperback book that someone I trusted and respected had recommended.
Its title was good but not great.
The headline wasn’t so compelling that it would stop you in your tracks. But something about it made me want to start reading and open the cover.
Most of it was read in coffee shops near my home. I had plenty of time as I was between jobs.
But it made a big promise.
If you created great engaging content online then you would attract leads and sales.
The term used to describe that was “inbound marketing”.
New Rules of Marketing and PR – Content Marketing 101
“The New Rules of Marketing and PR” by David Meerman-Scott.
by Hannah Sears
Influencer marketing has become an integral part of social media strategy for many brands. The chart below demonstrates just how many brands in different industries are working with influencers on Instagram, according to a recent report from L2 Inc.
Developing a solid influencer marketing strategy involves finding and leveraging the influencers that best fit your brand. Here are seven steps to help you get started.
Determine Your Goals
Brand influencers are an excellent source of social proof for brands, but before selecting top influencers, you should set goals. First, define your target audience – who are you trying to reach with your influencer campaign? Once your target audience is established, set a budget.
With the rise of social media influencer marketing, more and more influencers are being well compensated for brand partnership. After determining your budget, select which KPIs to measure. Some KPIs to consider are: audience reach, views, engagement, and increase in followers.
by Ali Hyatt
– Hey everyone, welcome to today’s Master Class presented by HubSpot Academy. I’m Courtney Sumbler. I’m one of our professors on the HubSpot Academy team. And we are HubSpot’s learning resource as well as world wide leader in marketing and sales education. I’m really excited to have everyone here today because we’re gonna be talking about lead nurturing and automation. Two of my favorite subjects and I have a feeling that my coworker here. Those might be some of her favorite subjects too.
– So we’re gonna be talking a lot today about lead nurturing and automation. I’m really excited to introduce my coworker, Marwa Greeves. She is the team manager for the email messaging team here at HubSpot. And we actually get to work together quite a lot which is exciting.
– It’s awesome.
– We get to sit in the halls of HubSpot and geek out about some of these things. And today we’re gonna join in with all of you to sort of really talk about lead nurturing automation. Maybe a little bit of what 2018 looks like. Reflect on 2017. Really where we’re all going with these things in the next few months. And with that being said we want to make sure that you’re a part of this conversation. So what you’re gonna do is jump into that Facebook live feed. Start commenting, get those fingers warmed up. If you want to use a hashtag for Twitter use the hashtag HubSpot Master Class. Really let us know what’s going on. Ask us some questions. Maybe some struggles you have with lead nurturing. Questions you’ve thought about automation. Maybe how 2017 went for you. But we really want to hear from you. And I’m gonna keep you guys kind of going with that. So that’s not the last time you’re gonna here about commenting. So as we get started here. Marwa, how’s it going? It snowed last night.
by Pia Silva
I’ve received many emails saying, “Your book was amazing. I changed my whole business because of it! I took your stuff and implemented it and got results, thank you!”
Should I have shared less? Did I lose a potential client? Should I have pushed them to hire me?
There’s a fear that if you give away too much information, people won’t pay you for your services. The fear of giving it all away has too many business owners keeping their ideas to themselves to “play it close to the vest.”
And that fear makes sense…as long as you don’t want anyone to know who you are! I mean, if you keep your best stuff to yourself, you’ll be the best-kept secret around—a secret no one hires.
by Emma Matthews
With so many things to get done, do you ever wish you had more than 24 hours in a day? Just to finish everything on your to do list and have some peace of mind? But you know better. It’s not about how many hours you have in a day. It’s all about how much work you can pack in during those hours.
So how do you make those hours count? Well, look no further for answers. Let me tell you about 14 ways to boost your productivity at work. And it goes something like this (Whadup Madonna reference!)-
1. Wake up Early
The early risers around us seem just a tad more happier, a tad more chirpier and extra productive. How you start your day can set the tone for the rest of the day for you. This is still something where I’m learning to practise what I preach. Trust me, waking up an hour earlier and comfortably powering through your tasks is better than to wake up an hour late and play catch up with time for the rest of the day. Waking up earlier means not having to rush through your morning. You’re in a much better mood this way and it gives you a head start. So when others are rushing through their mornings to get to office, you’re already there, all cool, calm and collected, and ready to conquer the day